What product or service do you want to market and why?

 As the world is changing, building your own business becomes harder than before because of the competitions all over the market in which will require you to innovate and be more creative. I have been silently observing possible ventures that I may be able to engaged into. Now, because of the culture that the Filipinos has, I came to realized that one of the best ventures that I can invest into is a financial or a small lending business. Because the country is fond of celebrations and travels, I thought of innovating a small lending business into a platform that will support financial stability to those to plans to travels.

The idea of the business will not only focus on lending money to those who needed it for their food and other commodities but also to those who are saving for their travel goals. The save now, fly later initiative will allow consumers to book their trip ahead of time and pay for it in installment until a day prior to their scheduled trip. Because the target market is broad, the marketing will focus on strengthen the online ads – the use of today’s technology will definitely help.

Because the service and the target market has been identified, as an entrepreneur, it would be best to also identify whether or not the proposed initiative will attract the market. Is the “save now, fly later” initiative enough to boost consumers who possibly will patronize the business? Any idea you can add to innovate the business idea better would be highly appreciated.